Marketing Campaigns
Campaign Planning & Setup
Establish a marketing campaign in IFS Cloud by entering the campaign header, assigning representatives, defining actions and an estimated/total cost budget. This creates the campaign structure (in Not Started status) that subsequent targeting, execution and analysis activities build upon.
Target Segmentation & Marketing Lists
Build reusable Marketing Lists of targets (account comm methods, account contacts, lead contacts) and assign them as campaign targets. This segments the audience so that campaign actions can be executed against the right recipients.
Multi-Channel Campaign Execution
Execute the campaign by creating campaign activities (business activities) for each target against defined actions, and optionally push email campaigns to third-party tools such as Mailchimp via delivered integration workflows. This turns planned actions and segmented targets into outbound engagement.
Everything you can see here is real and current, the names, the structure and the counts come straight out of the ModelIFS library and change as it grows. What sits behind the license is the worked-out content itself: the execution steps, the data each one needs, the configuration decisions, the KPIs, the integration points, the workshop questions and the diagrams. That is the part you would otherwise spend a program building from nothing.
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